TimeOne – Performance operates on your behalf throughout the entire Data-Driven Performance Marketing value chain. At the data crossroads between publishers and advertisers, we offer innovative acquisition, turnover generation, sleeper reactivation and web user engagement services. For further information, visit performance.timeonegroup.com or contact us. Tablapizza is a restaurant chain belonging to the Flo Group— one of the leading French catering groups, listed on the Paris stock exchange. The company offers an original concept revolving around pizzas eaten in-restaurant and also to take away. How to resolve issues of brand awareness, traffic and conversion at sales outlets… via the Web. Key issue: Generating traffic at sales outlets via a digital, single-use coupon downloading campaign Brand awareness: 10 million pages with advertisingPerformance
Presentation of the Business Activity
INNOVATIVE PERFORMANCE
Vision and values
Coverage of the entire Performance Marketing value chain
Proprietary technology, flexibility, contributory modules and sector-specific solutions, etc
Advice, recommendations and proximity to clients / publishers
Top-of-the-range service and ability to support Key Accounts with bespoke solutions
Travel, Dating, Fast-Moving Consumer Goods, Health & Beauty, Banking, Insurance & Finance, Shopping, etc.Schematic representation of our expertise
Client case study
Find out more about Tablapizza Context
Business model: CPL (coupon request)
Country: FR
Response: Deployment of a geolocated, multi-channel scheme: Affinity sites, NativeAds, Retargeting, Emailing, Mobile, ecoupons, etc.Results
Online traffic: 13,800 qualified visitors over the period
Database: 7,200 coupons downloaded and databasing of optin emails
Offline traffic: 25% of coupons validated in-restaurant for 1,880 transactions!
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